Western Armenian and Eastern Armenian editions of Masterclass #3, “Revitalizing Churches Worldwide,” have gone live alongside the English version, Khachkar Studios announced.
Built around the case study “Armenian Churches Joining the Movement,” the program is presented by the organization as a direct confrontation with the current state of Armenian church attendance in America.
The figures at the heart of it: only 7 of every 1,000 U.S. Armenian women ages 18–29 attend church on a typical non-holiday Sunday, amounting to 246 attending while 34,181 do not. Among 23 Orthodox Christian groups analyzed, U.S. Armenian churches rank 22nd for attendance.
Masterclass #3 opens with two questions for church and community leaders: do we care, and are we prepared to take responsibility for major change. It answers with 4 goals and 7 steps aimed at revitalizing parishes, lifting attendance and strengthening Transparency, Accountability and Performance, the T•A•P framework.
The program extends beyond attendance to financial transparency, training and education, church operating models and Social Return on Investment (SROI), offering practical tools for showing progress on a weekly basis, from attendance tracking to the “Bring a Friend. Bring a Family Member.” campaign.
Khachkar Studios has committed $100 million toward educating the Armenian community on these realities and the changes it is proposing, and the three editions now carry that case to Armenians of every generation. Its message to leaders is straightforward: measure what matters, publish it, act on it.
The invitation that closes the program is plain: join the movement, bring a friend, bring a family member, Sunday after Sunday. Everything is at https://khachkarstudios.com/masterclass3/
