$250,000 for 2025 EMPOW Awards from the Historically
Unprecedented $10+ Million “Good News” Support
Listen to the podcast at https://khachkarstudios.com/podcast-Empow/
WASHINGTON, June 6, 2025/ PRNewswire/
- Khachkar Studios EMPOW Awards: Starting in June 2025, Khachkar Studios will grant $10,000 EMPOW
(pronounced “M-pow”) Awards for Empowering Armenian Christian media. $250,000 is allocated for 2025 EMPOW
Awards from the Khachkar Studios’ historically unprecedented $10+ million “Good News” support to increase the
number of Armenian Faithful in the U.S. The $10,000 EMPOW Awards will be for “Good News” Armenian Christian
media, including homilies, AI short-clips, and podcasts. Khachkar Studios hopes to grant the awards at least monthly
and potentially weekly. Awardees may receive multiple EMPOW Awards. - EMPOW Five Traits: Awards will be based on five traits, which are referred to as EMPOW:
E – Engaging, M – Motivational, P – Powerful, O – Originality, and W – Wisdom. - US$10+ Million Support: The EMPOW Awards are part of Khachkar Studios’ historically unprecedented US$10+
million support for U.S. Armenian Pilot Churches and Ministries announced on 11 April 2025, which includes a focus on
“Good News” Armenian Christian media. The $10,000 EMPOW Awards are supplemental to the $40,000 to $80,000 per
church or ministry from the 8 Activities in the Pilot Menu. To learn more about the Khachkar Studios “Good News” Pilot,
see the press release, podcast, and Briefing Packet #2: Pilots at https://khachkarstudios.com/pilot-menu/. - Parable of the Talents: We at Khachkar Studios are guided in allocating our resources by the parable of the talents:
“Much will be required of the person entrusted with much, and still more will be demanded of the person entrusted with
more.” - Sharing the “Good News”: Khachkar Studios will place award-winning Armenian Christian media on multiple news
outlets and social media platforms. The top percentile of award winners will be included in instructional videos for
Armenian Christian role models. - SROI and KPI #1: At Khachkar Studios, our Social Return on Investment (SROI) is defined as the increase in Key
Performance Indicator #1 (KPI #1) – number of Non-Holiday Badarak Faithful (“The Faithful”) – divided by the total
investment. Currently, barely 3% of Armenians in the U.S. are Faithful, and Khachkar Studios’ near-term goal is to see
that increase to 6%. - Ecosystem Benchmarking: From an ecosystem benchmarking perspective, Khachkar Studios and its affiliates are
projected to spend far greater than 200% more in supporting Armenian Church activities than iconic figures such as
Mantashyants, Gulbenkian, Manoogian, Kerkorian, or Hovnanian – combined. During the past 23 years (2001 to 2023),
the major U.S. Armenian philanthropists’ foundations contributed only 2% of their $825 million total spending to
Armenian religious initiatives, as reported in their U.S. 990 tax filings. This near-negligible percentage represents one of
the 12 body parts in an Ecosystem that is currently underperforming – yet gifted with extraordinary potential – where the
reality is that barely 3% of U.S. Armenians are Faithful. See Briefing Packet #3: EMPOW Awards at
https://khachkarstudios.com/Empow-Briefing-Packet/. - About Khachkar Studios: Khachkar Studios is a multimedia studio that empowers Christian role models through
“Good News” education-training-retention (E-T-R), guided by world-class benchmarking and management excellence.
Khachkar Studios is an affiliate of the Charles & Agnes Kazarian Foundation, JI-Analytics, and Japonica Partners.
For more information about Khachkar Studios and its initiatives, including EMPOW Award nominations, contact:
www.khachkarstudios.com
goodnews@khachkarstudios.com
SOURCE The Charles & Agnes Kazarian Foundation
